azul pr agency
azul pr agency
As a PR Specialist at Azul Agency, I have developed press releases, media kits, and digital campaigns, while collaborating with clients to craft brand strategies that effectively engage audiences and strengthen brand presence. Check out some of my work as a PR professional below!
Doit Campaign
As a member of Azul PR Agency, my team and I collaborated with CSULB’s Division of Information Technology Department (DoIT) to propose and present a strategic campaign titled “Hackers Don’t Wait, Neither Should You.” The campaign aimed to raise cybersecurity awareness and encourage students, faculty and staff to download and use Microsoft security tools.
EPK
My team and I created an electronic press kit (EPK) for “Reporting From Uvalde” that included a press release, film stills, bios and quotes from the journalist featured in the documentary. The EPK was developed to provide media outlets with essential information and materials to promote the film.
fact sheet
I created a fact sheet for our client, the Long Beach Post, featuring key information about the publication. The fact sheet was designed to be used by staff at tabling events to provide attendees with background knowledge and insight into the organization.
Social media
I created an Instagram account for the award-winning documentary “Reporting From Uvalde” as part of our campaign to raise awareness about the film and promote an upcoming screening. I assisted in producing videos, graphics and social media posts to engage audiences and share key information about the documentary.
GRaphic
I designed a promotional graphic through Canva featuring Jenni Rivera, a Long Beach–born artist. The graphic was part of a series I created called “Beats of the Beach,” which highlights Long Beach artists and their contributions to popular music. The design featured key facts about Rivera’s life and career and spotlighted her impact on the music industry.
program design
I designed the official event program pamphlet for the award-winning film “Reporting From Uvalde” screening, which was distributed to all guests in attendance. The booklet included event details, acknowledgments and information about the documentary.
